• 密西根州立大學Eli Broad管理學院博士(主修行銷)
• 國立政治大學企研所碩士
• 國立台灣大學經濟學士

• 訪問學者，Foster School of Business, University of Washington (07/2008~01/2009) 
• 國立政治大學國際經營與貿易學系教授兼系主任(2002~2008) 
• 國立政治大學國際貿易學系教授 (8/2000~) 
• 國立政治大學國際貿易學系副教授 (9/1996~8/2000)
• 美國密西根州立大學兼任講師 (1/1993~6/1996)
• 美商寶僑家品公司資深研究員 (7/1990~7/1992)

• Best-in-track Paper Award, 2009 Academy of Marketing Science Conference, with Chung-Chi Shen
• Fulbright Foundation 訪問學者（2008）
• 國科會傑出研究獎（2007）

• Editorial Board Member, Journal of Business Research (SSCI)（2/2007~）
• 管理評論(TSSCI)編輯委員（12/2007~）
• 管理評論(TSSCI)總編輯（7/2004~12/2007）
• 台大管理論叢(TSSCI)編輯委員（11/2004~）
• 管理與系統(TSSCI)編輯委員（12/2004~）
• 中山管理評論(TSSCI)編輯委員（2/2005~）
• 保險實務與制度編輯委員（7/2004~）
• 保險專刊編輯委員（7/2004~）
• 台灣管理學刊編輯委員（3/2007~）

策略行銷分析、顧客滿意與忠誠、品牌策略、網路行銷、國際通路策略

策略行銷分析（大學、碩士、EMBA）、行銷研究（碩士）、國際行銷專題（與企管系博士班合開）（博士）、國際企管研究方法（與企管系博士班合開）（博士）

http://www3.nccu.edu.tw/~jschiou/

1. Shen, Chung-Chi and Jyh-Shen Chiou (2009.10), "The Effect of Community Identification on Attitude and Intention toward a Blogging Community", Internet Research, Vol.19, Issue 4, p.393-407 (SCI-E). 
2. Chiou, Jyh-Shen, Lee-Yun Pan (2009.09), "Antecedents of Internet Retailing Loyalty: Differences between Heavy vs. Light Shoppers." Journal of Business and Psychology,Vol.24, Issue 3, p.3274-339 (SSCI).
3. Chiou, Jyh-Shen, Lei-Yu Wu, and Min-Chieh Chuang (Accepted and Forthcoming), “Determinants of Retailer Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects," Journal of Business Research (SSCI).
4. Shen, Chung-Chi and Jyh-Shen Chiou (Accepted and Forthcoming), " The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk,” Computers in Human Behavior (SSCI).
5. Chiou, Jyh-Shen , Lei-Yu Wu and Yi-Ping Sung (Accepted and Forthcoming), “Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website versus Online Auction Seller,” Journal of Service Management (SSCI).
6. Chiou, Jyh-Shen, Chang , Tung-Zong(2009), "The Effect of Management Leadership Style on Marketing  Orientation, Service Quality, and Financial Results：A Cross-Cultural Study."Journal of Global Marketing,Vol.22, Issue 2, p.95-107
7. Kao, Chiang, Hsiou-Wei Lin, San-Lin Chung, Wei-Chi Tsai, Jyh-Shen Chiou, Yen-Liang Chen, Liang-Hsuan Chen, Shih-Chieh Fang, Hwei-Lan Pao (Forthcoming), “Ranking Taiwanese management journals: A case study,” Scientometrics （SCI）
8. Chiou, Jyh-Shen and Jasi Tsai (2008), “What Do They Say About "Friends"? A Cross-Cultural Study on Internet Discussion Forum,” Computers in Human Behavior, 24(3), 1179-1195.（SSCI）
9. Chiou, Jyh-Shen and Pan-Yun Lee (2008), “The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs", Journal of Business Ethics. 78(4), 487-501.（SSCI）
10. Chiou, Jyh-Shen, Chia-Hung Hsieh, and Chung-Chi Shen (2007), “Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm,” Journal of Global Marketing. 20(2/3), 31-42.
11. 巫立宇、王俊如、于卓民、邱志聖 (2007) “資源、信任、支援廠商合作意願與高科技新創企業競爭力：以竹科廠商為例之跨期研究,”管理與系統, 14(1). (TSSCI)
12. Chiou, Jyh-shen and Cornelia Droge (2006), Service Quality, Trust, Specific Asset Investment and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework, Journal of the Academy of Marketing Science, 34(4), 613-627. (SSCI)
13. Chiou, Jyh-Shen and Chung-Chi Shen (2006), “The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention Toward Internet Portal Sites,” International Journal of Service Industry Managemen, 17(1), 7-22. (SSCI)
14. Chiou, Jyh-shen, Chien-yi Huang, Min-Chieh Chuang, (2005), “Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration,” Journal of Social Psychology. 145 (3), 317-332. (SSCI)
15. Chiou, Jyh-shen, Chien-yi Huang, Hsin-hui, Lee (2005), “The Antecedents of Music Piracy Attitude and Intention,” Journal Business Ethics. 57 (2), 161-174. (SSCI)
16. Chiou, Jyh-shen (2004), “The Antecedents of Consumers’ Loyalty toward Internet Service Providers,” Information & Management, 41(6), 685-695. (SSCI)
17. Chiou, Jyh-shen, Chia-Hung Hsieh, Chin-Hsien Yang (2004), “The Effect of Franchisor’s Communication, Service Assistance, and Competitive Advantage on Franchisee’s Intention to Remain in the Franchise System,” Journal of Small Business Management, 42(1), 19-36. (SSCI)
18. Chiou, Jyh-shen (2003), “The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations: The Moderating Effect of Consumer Expertise,” Psychology & Marketing, 20(10), 935-954. (SSCI)
19. Chiou, Jyh-shen and Cathy Cheng (2003), “Should A Company Have Message Boards on Its Web Sites,” Journal of Interactive Marketing, 17(3), 50-61.
20. 邱志聖、謝佳宏、與葉相億 (2003), “國際併購組合及品牌名稱對消費者態度之影響：以銀行業為例,” 管理學報, 20(6). (TSSCI)
21. Chiou, Jyh-shen (2002), The Effectiveness of Different Advertising Message Appeals in the Eastern Emerging Society: Using Taiwanese TV Commercials as An Example,” International Journal of Advertising, 21(2), 217-236.
22. Chiou, Jyh-shen, Cornelia Droge, and Sangphet Hanvanich (2002),“Does Customer Knowledge Affect How Loyalty is Formed?” Journal of Service Research. 5(2), 113-124. (SSCI)
23. Richard A. Spreng and Jyh-shen Chiou (2002), “A Cross-Cultural Assessment of the Satisfaction Formation Process,” European Journal of Marketing, 36 (7), 829-839. (SSCI)
24. Chiou, Jyh-shen, L.Y. Wu, and J. Hsu (2002), “The Adoption of Form Postponement Strategy in the Global Logistics System: The Case of Taiwanese Information Technology Industry,” Journal of Business Logistics, 23 (1), 107-124.
25. Chiou, Jyh-shen (2001), “Horizontal and Vertical Individualism and Collectivism Among College Students in the United States, Taiwan, and Argentina,” Journal of Social Psychology, 141(5), 667-678. (SSCI)
26. 邱志聖、巫立宇、與陳仲熙 (2001), “產品知識及來源國形象對顧客滿意度之影響—Elaboration Likelihood Model之理論應用,” 管理學報, (June), 185-212.(TSSCI)
27. Chiou, Jyh-shen (2000), “Antecedents and Moderators of Behavioral Intention: Differences between the United States and Taiwanese Students,” Genetic, Social, and General Psychology Monographs, 126 (1), 105-124. (SSCI)
28. Chiou, Jyh-shen (1999), “Investigating the Social-Adjustment and Value-Expressive Perceived Ends: A Cross National Study,” Journal of International Consumer Marketing, 12 (2), 87-109.
29. Chiou, Jyh-shen (1999), “A Contingency Framework of Satisfaction Formation,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 12.
30. Chiou, Jyh-shen (1999), “Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts: Implications for International Marketing,” The National Chengchi University Journal (國立政治大學學報), 78, 173-196. (TSSCI觀察)
31. Chiou, Jyh-shen (1999), “The Effects of Attitude, Subjective Norm, and Perceived Behaviroal Control on Consumers’ Purchase Intention: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information,” Proceedings of The NSC-Part (C)(研究彙刊：人文及社會科學), 9(2), 298-308. (TSSCI)
32. Chiou, Jyh-shen, Mike Lee, and Roger J. Calantone (1996), "International Technology Transfer from the Recipient's Perspective: The Differences between Hard Technology Pursuers and Know-How Technology Pursuers," Journal of Global Marketing, 9(3), 5-22.
33. Chiou, Jyh-shen and Richard Spreng (1996), "The Reliability of Difference Scores: A Re-Examination," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 9, 158-167.

1. Jyh-Shen Chiou,  Su-Yu Zou, and  Ivy Lu (2009), “You Do the Service but They Take the Order,” The Inaugural Global Conference in Service Excellence, Singapore. 
2. Chiou, Jyh-Shen (2008), “Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller,”The 2008 Academy of Marketing Science Annual Conference, Vancouver.
3. Pan, Lee-Yun and Jyh-Shen Chiou (2007), “The Impact of Negative Messages and Perceived Social Relationships on Online Information Trust,” The 2007 World Marketing Congress, Verona, Italy.
4. Chung-Chi Shen, Jyh-shen Chiou, Biing-Shen Kuo (2007), “Beyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome,” The 2007 World Marketing Congress, Verona, Italy.
5. Jyh-Shen Chiou, Chung-Chi Shen, and Min-chieh Chuang (2006), “The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking on Internet Banking,” The 2006 AMS Cultural Perspectives in Marketing Conference.
6. Jyh-Shen Chiou, Chia-Hung Hsieh, and Chung-Chi Shen (2005), “Relationship Marketing Activities within a Trade Show:The Effect of Exhibitors’ Product Innovativeness,” 2005 International Colloquiums on Relationship Marketing, St’s Johns, New Found Land, CA.
7. Jyh-Shen Chiou and Lee-Yun Pan (2004),“Antecedents of Web Retailing Loyalty: Differences between Heavy vs. Light Purchasers,” 2004 Frontiers in Services Conference, Coral Gable, Miami.
8. Chiou, Jyh-shen, Chein-yi Huang, and Min-chieh Chuang (2003), “Antecedents of Adolescents’ Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Worship and Non-Worship Groups,” the 11th Biennial World Marketing Congress, H. Spotts and H. L. Meadow eds, Perth, Australia, FL:Academy of Marketing Science.
9. Chang, Tung-Zong, Su-Jane Chen, and Jyh-shen Chiou, (2003), “An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance,” Proceedings of 2003 American Marketing Association Summer Educators’ Conference, Chicago.
10. Chang, Tung-Zong, Jyh-shen Chiou, and Su-Jane Chen (2002), “The Path to Superior Service Qaulity: The Role of Corporate Culture," Proceedings of 2002 American Marketing Association Summer Educators’ Conference, San Diego.
11. Chang, Tung-Zong, Su-Jane Chen, and Jyh-shen Chiou (2001), “The Management's Role in a Market-Oriented Organization: The Effect of Management Leadership Styles,” Proceedings of 2001 Annual Conference of Society for Marketing Advances, New Orleans, LA.
12. Chang, Tung-Zong, Jyh-shen Chiou, and Su-Jane. Chen (2001), “Shaping a Market-oriented Corporate Culture: The Role of Management Leadership,” Proceedings of the 2001 American Marketing Association Summer Educators’Conference: 2001: A Marketing Odyssey, in Stephen J. Grove and Greg W. Marshall, eds, Chicago , IL: American Marketing Association.
13. Chiou, Jyh-shen (2001), “The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials,”the 10th Biennial World Marketing Congress, H. Spotts and H. L. Meadow eds, Cardiff, Wales, Great Britain, FL: Academy of Marketing Science.
14. Chiou, Jyh-shen (2000), “Cross-Cultural Examinations of the Comprehensibility, Preference, and Meaning of Different Social Oriented Focus,” In Developments in Marketing Science, Vol. 23, H. Spotts and H. L. Meadow eds,Coral Gables, FL: Academy of Marketing Science, pp. 14.
15. Chiou, Jyh-shen (1999), “Reciprocal Gift-Giving Behaviors: A Study Across Cultures.” Proceedings of the 1999 American Marketing Association Summer Educators' Conference: Enhancing Knowledge Development in Marketing, Steven P. Brown and D. Sudharshan, eds, Chicago, IL: American Marketing Association, 208-215.
16. Chiou, Jyh-shen, (1999), “When You Don't Know Whether You Are Satisfied with the Product or not, ” 28th European Marketing Academy Conference Proceeding: Marketing and Competition in the Information Age, Lutz Hildebrandt, Dirk Annacker, and Daniel Klapper, eds, Berlin, Humboldt University.
17. Chiou, Jyh-shen and Shiou-Fu Mao (1998), ”The Impact of Country of Origin on Consumer atisfaction: The Case of Low versus High Product Knowledge,” Asia Pacific Advances in Consumer Research, Association for Consumer Research, 195.
18. Page, Thomas, Jyh-shen Chiou, and Lloyd M. Rinehart (1997). "Channel Negotiation Behaviors: The Moderating Effects of Mutual Dependence,” New and Evolving Paradigm: The Emerging Future of Marketing Conference, Dublin, Ireland: University College Dublin and American Marketing Association, 289-290.
19. Chiou, Jyh-shen, Thomas Page, Jr. and Lloyd M. Rinehart (1996). "A Model of Channel Negotiation" Proceedings of the 1996 American Marketing Association Summer Educators' Conference, Roger Calantone and Cornelia Droge, eds, Chicago, IL: American Marketing Association.
20. Chiou, Jyh-shen and Cornelia Droge (1995), "Satisfaction Formation: A Contingency Framework," Proceedings of the 1995 American Marketing Association Summer Educators' Conference, George M. Zinkhan and Barbara B. Stem, eds, Chicago, IL: American Marketing Association, 30-31.
21. Chiou, Jyh-shen (1995), "The Process of Social Influences on New Products' Adoption and Retention in Individualistic versus Collectivistic Cultural Contexts," Proceedings of the Second Conference on the Cultural Dimension of International Marketing, Dominique Bouchet, ed., Odense, Denmark: Odense University, 107-127.
22. Chiou, Jyh-shen (1995), "The Organization and Efficiency of Marketing Flows and Functions," Proceedings of the 1995 Macromarketing Conference, Sanford L. Grossbart and Dana-Nicoleta Lascu, eds, Richmond, Virginia: University of Richmond, 50-57.
23. Chiou, Jyh-shen and Chien-yi Huang (1995), "Factors Affecting Young Adolescents' Autonomy Regarding the Amount of TV They Watch and the Way They Spend Their Money," Proceedings of the 24th Conference of the European Marketing Academy, Michelle Bergadaa, ed., Cergy, France: The ESSEC Group, 251-268.
24. Chiou, Jyh-shen (1993), "Marketing Activities of American Big Business in China: Standard Oil Company and British-American Tobacco Company," Proceedings of the 6th Conference on Historical Research in Marketing and Marketing Thought, J. Schmidt, S. Hollander, T. Nevett, and J. Sheth, eds., East Lansing, MI: Michigan State University, 377-386.

1. 邱志聖（2009），滾動吧，品牌TW！行銷全球的贏家策略，天下文化。
2. 邱志聖（2007，2008），行銷研究，實務與理論應用，智勝文化出版社。
3. 邱志聖（2001，2006），策略行銷分析，架構與實務應用，智勝文化出版社。

1. Chiou, Jyh-shen (1996), International Marketing Standardization Versus Adaptation from the Consumer’s Perspective, A Dissertation for PHD Degree in Marketing, Michigan State University.
2. 邱志聖，台灣新型零售機構導入演進之研究，國立政治大學企業管理研究所系碩士論文，中華民國七十九年六月。